Openwind | Communication
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Project corporate image design

 

A common communication and visibility plan will be establish as well a handbook of guidelines for communication and visibility activities will be elaborated by the applicant in collaboration/coordination will all partners.

 

It will be common and binding for all partners and will include a common logo and design for communications between the partnership and third parties (press releases, letters, mailings, e-mail, social networks, etc..). Each partner will prepared and adapt a communication plan in order to promote the OPENWIND project locally.

Web page and social networks

 

Development of the OPENWIND project website and use of multilingual and periodically updatable social networks (Facebook, Twitter, ..) to involve local citizens and public employees in the initiative.

 

The website will include among others: project overview and background; WPs key activities and updates; partnership information and links to their web pages; space for exchange of experiences; topicality and related news; project newsletters; links and downloads; hashtags and blogs; use of social networks like Facebook, Tuenti, Twitter, specialized webs, audiovisual components (pictures, photos, videos).

Dissemination and promotional products

 

> Leaflets: Project general dissemination in each partner local territory. They will include: project background, objectives, activities, partnership, duration and expected results, ..  Will also incorporate the project corporative image, logos of the EU and the participating partners and web links.

> Posters: Graphic presentation of contents.

> Banners: Visuals elements of projects for the broadcasting at dissemination events,  transnational meetings, seminars, forums, Edited in each language.

> Merchandising: Several products will be produced, such as pens, T-shirts, etc.

Audiovisual productions

 

Audio-visual material (CDRom and documentary Video) will contain relevant information on the project (ex-post), such as analysis and diagnostic studies, PPoint presentations , filming of public events, local best practices and experiences examples, working seminars conclusions, information about events and performed activities (awareness, training, …), results and outputs, edited documents and manuals, etc. This will be broadcasted locally and of transnational level. It will be elaborated in multilingual way.

Dissemination in the media

 

> Press media (local and regional): Press releases will be launched in each of the project phases

> Press conferences will also be held to present the project milestones

Publications

 

Different type of publications will be edited: monthly-quarterly e-newsletters throughout the lifetime of the project covering local egovernment initiatives and activities, local ICT news and egov best practices from well established egovernments around the globe; feature articles in the media and specialized magazines; publications of final documents of previous actions results (seminars, meetings, forums, diagnostics, etc..), which will be given also publicity via the project website itself, the project partners, their agencies and collaborators.

Information and awareness raising campaigns

 

Each local partner of the project will organize public information events/workhops in their territory, with the aim to present the project itself and the expected results and/or outputs in order to increase the actions visibility. Each partner will focus on their final target groups and beneficiaries at the location of the project.

RESULTS

 

> One Handbook of guidelines for communication and visibility activities, including all rules to follow for the good implementation of the activities

 

> One Website

 

> Five information and awareness raising events directed to local stakeholders, public authorities and to the general public and third parties

 

> One thousand five hundred multilingual flyers about the project

 

> Three hundred posters and/or display panels of the project, multilingual

 

> Five banners

 

> Hundred and twenty inserts in local media (newspapers, radio, tv)

 

> One CD-Rom and video of final results

 

> One Final evaluation document of the communication plan

 

> One Dossier of final results/outcomes of the project

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